Krispy Creme - 2196 Words

Ador, Camille Marie B. MG11A KRISPY KREME DOUGHNUTS 2008 Abstract Krispy Kreme Doughnuts, Inc. (KKD) was founded by Vernon Caver Rudolph. Rudolph purchased a secret recipe for yeast-raised doughnuts in Paducah, Kentucky from Joseph LeBeouf of Lake Charles, Louisiana and began making, selling, and delivering them through bicycle. The first store with the brand name â€Å"Krispy Kreme† was opened in Charlotte Pike, Nashville Tennessee in 1933. Rudolph’s business partner then was Mike Harding. In July 13, 1937, Rudolph sold his shares in Tennessee and transferred to Winston-Salem, New Carolina where he started as a retailer that supplies doughnuts to grocery stores until some customers figured where he had been making his†¦show more content†¦Welch - Senior Vice President and President of International Board of Directors. Charles A. Blixt, Lynn Crump-Caine, C. Stephen Lynn, Robert S. McCoy, Jr., James H. Morgan, Andrew J. Schindler, Michael H. Sutton, Lizanne Thomas, and Togo D. West, Jr. I. Statement of the Objectives 1. To determine probable cause of the sudden rise and fall of KKD Inc. financially 2. To devise a strategy that will revitalize the financial statement users’ confidence in the company 3. To implement extensive marketing measures, (for the company’s brand name and products), and investment strategy (for both on and off premise operations) 4. To reestablish profitability, high market share, and increase in the price of company shares 5. To extend further reach to consumers strategically to achieve significant growth II. Central Problem How will KKD return to profitability? The KKD Inc. had experienced sudden rise and fall, with its statement revealing losses and downturn in share price which may be due to management inefficiency, competition and low market share. III. Areas of Consideration * STRENGTHS 1. Strong brand name – Krispy Kreme Doughnuts Inc. is widely known in 16 different countries 2. Strong reputation – KKD Inc. provides fund-raising projects to those who are in need 3. KKD has a very popular signature doughnut known as â€Å"Original Glazed† 4. The automation of the doughnut-making processShow MoreRelatedKrispy Kreme4685 Words   |  19 PagesEXECUTIVE SUMMARY Krispy Kreme s recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme s current market and what steps Krispy Kreme is taking to compete in that market, including a look into competitors. Krispy Kreme provides equipmentRead MoreKrispy Kreme Analysis7451 Words   |  30 Pagesreport by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem, North Carolina. After Scott Livengood became CEO, the company repositioned itself and focused on being a specialty retailer, rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme was beginning to run into someRead MoreKrispy Kreme Doughnuts, Inc.1832 Words   |  8 PagesIndustry Size Krispy Kreme Doughnuts, Inc. (KKD) is an American global doughnut company and coffeehouse chain based in Winston-Salem, North Carolina. Krispy Kreme was founded on July 13, 1937, and its parent organizations are JAB Holding Company, Cotton Parent, Inc. Krispy Kreme is leading the market with the following products, hot regular/decaf/flavored coffee, iced coffee, donuts, bagels, and muffins. The company produces 7.5 million doughnuts a day, 2.7 billion a year. Also, the company operatesRead MoreWhy Donuts Are Good for You6728 Words   |  27 PagesDonut Book Amazon Price: $5.49 List Price: $14.95 New Doughnut Chains In the 1940s and 50s doughnut chains such as Krispy Kreme Doughnuts and Dunkin’ Donuts were established. As coffee became more of a staple in bakeries across the U.S., the perception of the doughnut as a breakfast food increased. There was no stopping the fried oily cake. Do you live in an area with a Krispy Kreme doughnut franchise? Then you owe it to yourself to try them. Most connoisseurs consider the only-glazed versionRead MoreSwot Analysis : Dunkin Donuts967 Words   |  4 Pagesfranchisee opened, and the balance was to be scooped up by current franchisees. Also Duncan’ made a licensing deal with Keurig to carry the Duncan K-cup. These increases and expansions kept Dunkin’ in the forefront of their competitors: Starbucks, Krispy Crà ¨me, Tim Horton Doughnuts and the thousands of mom-and-pop non-franchised donut and/or ice cream stores. In 2015 Duncan’ noticed a drop in breakfast sales due to an increase in the breakfast sales at other fast food places like Taco Bell, Burger KingRead MoreProgressing into Free Market Economies1048 Words   |  4 Pagestypes of cereal such as Cheerios, Chex, Lucky Charms, Trix, Fiber One, Golden Grahms, Wheaties, Total, Cocoa Puffs, Cookie Crisp, Hershey’s Cookies and Crà ¨me, Ree se’s Puffs, Dora the Explorer, and Kix. Kellogg’s provided Frosted flakes, Froot Loops, Apple Jacks, Krave, Scooby Doo, Corn Flakes, Smorz, Fiber Plus, Crunchy Nut, All-Bran, Rice Krispies, Cracklin’ Oat Bran, Frosted Mini Wheats, and Special K. Lastly, Post had brands like Honey Bunches of Oats, Shredded Wheat, Cocoa Pebbles, Fruity PebblesRead MoreMarketing Strategy Jco1450 Words   |  6 Pagesits been a satifying strategy that created good relationship with their loyal customers. In terms of good advertisement , competitor seems have had leaped a huge percentage of success over what JCO’s Donuts could offer, those competitors like Krispy Creme and Go Nuts Donut s became popular with their interesting offers and promotions and that is not so good news in JCO’s Donuts part. In order to increase sales and to be able to introduced products in a profitable way wherein slow moving productRead MoreMarketing Strategy Jco1464 Words   |  6 Pagesits been a satifying strategy that created good relationship with their loyal customers. In terms of good advertisement , competitor seems have had leaped a huge percentage of success over what JCO’s Donuts could offer, those competitors like Krispy Creme and Go Nuts Donut s became popular with their interesting offers and promotions and that is not so good news in JCO’s Donuts part. In order to increase sales and to be able to introduced products in a profitable way wherein slow moving productRead MoreStarbucks Problem Solution3249 Words   |  13 Pagesof a product line targeted to this segment. To ensure market growth, Starbucks has repositioned one of its current products, the Frappuccino line, this product has been extended to include 3 new flavors; Double Chocolate Chip Crà ¨me, Vanilla Bean Crà ¨me, and Strawberries Crà ¨me, introduced throughout the summer months. Faced with the challenge of entering a new competitive market Starbucks must compete to retain brand recognition of its primary products, yet increase awareness of its new product lin eRead MoreUsa Today Marketing Strategy1908 Words   |  8 Pages I have never considered looking them up on the internet. Consequently, although I am aware of their product, they have not completed the cycle of turning me into an advocate for USA Today. In contrast, I am a true advocate of Nordstroms and Krispy Crà ¨me Donuts. Another area of CRM that could be improved upon by USA Today is a clearer focus on the change in buyer and seller roles. The new focus on collaboration suggests that USA Today should consider going back to its customer base to determine